Privacy and Internet Safety are major concerns for parents when their kids join a social network, but the Everloop mobile app is a phone-based social network that makes cyberspace a secure place for its only and most vulnerable audience -- under 13 year-olds.
Strategically filling the void that Facebook has left untouched, Everloop enforces a 'no-adults-allowed' policy to ensure that the network is just for tweens and their peers. Features like 'post flagging' exist so kids cannot swear or submit inappropriate comments; this is in an effort to teach them appropriate Internet behavior. Another interesting aspect of Everloop is the 'Goob' function, which allows kids to virtually prank each other in a more old-school way (who doesn't love a good tee-pee-ing?) to keep children young and wholesome. Given the dependancy that people have on their phones, the choice to make it mobile-based is a promising development.
Everloop is one of the first of newer social media networks that looks to create an environment providing parents peace of mind knowing that their youngsters are safe.
Tween Mobile Social Networks
The Everloop Mobile App is Only for Kids 13 or Younger
Trend Themes
1. Privacy-focused Social Networks - Creating social networks with a strong emphasis on privacy and internet safety for younger users presents an opportunity for disruptive innovation in the social media industry.
2. Age-restricted Mobile Apps - Developing mobile apps specifically designed for a younger audience, like Everloop, opens up possibilities for disruptive innovation in the mobile app industry.
3. Youth-centric Social Media Platforms - Catering to the needs and interests of tweens through social media networks creates a disruptive innovation opportunity in the online social networking space.
Industry Implications
1. Social Media - The rise of privacy-focused social networks for younger users offers disruptive innovation opportunities within the social media industry.
2. Mobile Apps - Developing age-restricted mobile apps, such as the Everloop app, presents disruptive innovation opportunities in the mobile app industry.
3. Online Safety - Creating platforms like Everloop that prioritize internet safety for children opens up disruptive innovation possibilities in the online safety industry.