Buybuy Baby, a baby and toddler retailer, is launching its second baby-focused line, Ever & Ever. Ever & Ever will mainly market high-quality apparel, bedding, furniture, and more for infants and toddlers.
The brand's debut line of furniture has sturdy and stylish pieces, including convertible cribs, chests, nightstands, and dressers that are Greenguard certified. There are quirky watercolor paintings for wall decor, intricately braided carpets, exquisitely constructed storage baskets, and hampers made of rope and ruffled cloth. The series is completed with bedding sets and bathroom accessories in various themes and designs perfect for young ones.
Preemie to 4T sizes are available for the children’s apparel collection, which spotlights neutral tones and ruffled detailing.
"Our customers have shared that they're eager to parent in their own way, while calling on some of the sweet, nostalgic aspects of their own childhood. We’re harnessing that nostalgia through ever & ever – to deliver classic style with modern details through quality, style-led designs that can be passed down between siblings and generations for years to come," Patty Wu, executive vice president and brand president of Buybuy Baby, said.
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Trend Themes
1. Sustainably-made Children’s Products - There is a growing demand for sustainably-made children’s products, including furniture, apparel, and accessories, presenting opportunities for companies to innovate and create eco-friendly alternatives.
2. Multi-functional Children’s Furniture - Parents are looking for furniture that can serve multiple purposes, such as convertible cribs and storage pieces that can adapt to a child’s changing needs, creating opportunities for companies to introduce multi-functional designs.
3. Gender-neutral Children’s Apparel - With a focus on neutral tones and ruffled detailing, there is a trend towards gender-neutral children’s apparel, providing a market opportunity for companies to cater to parents who are seeking non-binary options for their children.
Industry Implications
1. Children’s Furniture - The children's furniture industry has the opportunity to innovate sustainably-made, multi-functional furniture designs to meet the growing demand of eco-conscious parents who are looking for furniture that can adapt with their children's changing needs.
2. Children’s Apparel - The children's apparel industry has an opportunity to innovate gender-neutral children's clothing lines, featuring versatile designs that can be worn in a variety of settings and last for multiple seasons.
3. Children’s Accessories - Companies in the children's accessories industry can leverage the trend for sustainably-made products, creating eco-friendly toys, storage solutions, and bathroom accessories that parents can feel good about using.