Vampy Blue-Lit Campaigns

Giovanni Squatriti Captures the Eva Ouxiu Spring 2012 Collection

The Eva Ouxiu Spring 2012 collection is edgy and vampy -- and expertly captured in this photo spread by photographer Giovanni Squatriti.

Photographed under a soft blue tinge, this photo shoot features models Alexa Yudina and Elena Sartison. Chinese designer Eva Ouxiu has created a retro-infused line for the upcoming spring season that seems perfect for a night out dancing with the girls. This party-perfect collection includes dance-floor numbers like a pair of vibrantly printed pants and halter and a stylish, color-blocked strapless dress. Slim black pants with side zips, a chic belted pencil skirt and plenty of haute pumps round out the looks.

The Eva Ouxiu Spring 2012 collection campaign features eye-catching makeup by Rosario Belmonte. The models' smooth locks was the work of Dora Roberti.
Trend Themes
1. Edgy Fashion Collections - Opportunity to disrupt the fashion industry by creating bold and unconventional clothing lines.
2. Blue-lit Photography - Disruptive innovation opportunity to develop a unique style of photography characterized by a soft blue tinge.
3. Retro-inspired Designs - Innovation potential in creating fashion collections that draw inspiration from past eras while incorporating modern elements.
Industry Implications
1. Fashion Industry - Potential for disruptive innovation in the fashion industry by introducing edgy and bold clothing collections.
2. Photography Industry - Opportunity for disruptive innovation in photography by adopting a unique blue-lit style of capturing images.
3. Beauty Industry - Disruptive innovation potential in the beauty industry by creating eye-catching and unconventional makeup looks for campaigns.

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