We've featured green walls, inside and out, even green roofs, green dog houses and living interior designs. Etro, always on the cutting edge of style, realized the popularity of covering surfaces in live vegetation and produced an edible runway at the Fall 2008 men's show.
The catwalk was decorated like a garden, the models walking between rows of what could easily have been their post-show dinner. There were real herbs and even dirt at the Harvest Style show, the perfect title for the farming-inspired collection.
The clothes themselves were hip, not granola at all. Instead of boring neutral hemp and organic cotton, there were rich fabrics like purple velvet and funky patterns like veggie and coffee bean prints. In fact, the colours were all really eye-popping, with lots of spinach green, squash orange and vibrant eggplant shades.
There was nothing hippie about this collection, if anything I'd it could be summarized as flamboyant. Along with flora-inspired colours and vegetation on the catwalk, some of the models carried murses overflowing with fresh veggies.
Edible Runways
Etro's Farm Fresh Fashion
Trend Themes
1. Edible Fashion - Designing and producing clothing using edible materials and plants as inspiration and decoration.
2. Sustainable Runways - Bringing environmental consciousness to the fashion industry by creating shows that incorporate eco-friendly elements like living vegetation and reusable materials.
3. Farm-to-fashion - Creating clothing, textiles, and accessories using plants, herbs, and other natural elements sourced directly from local farms and gardens.
Industry Implications
1. Fashion - Incorporating sustainable and environmentally conscious elements into fashion shows and designs to reduce the industry's carbon footprint.
2. Food and Beverage - Partnering with fashion brands and designers to source organic and locally grown produce for use in fashion shows and events.
3. Agriculture - Providing natural and locally sourced materials for use in clothing and textile production that reduces the environmental impact of traditional manufacturing processes.