One of the most stunning and versatile supermodels working today, Natalia Vodianova poses for the Spring/Summer 2010 Etam swim and lingerie collection. The swim range was photographed against a black studio backdrop while the lingerie collection is set in a more provocative location, at the foot for a neutral coloured couch.
The Spring/Summer 2010 Etam swim and lingerie collections are sure to be a hit with ladies looking for sweet and sexy selections.
Implications - Businesses can appeal to consumers affected by the credit crunch by creating products and services that don't compromise on luxurious appearance and quality, but are offered at a lower cost to buyers. By producing items that advertise a luxurious lifestyle at an affordable price, businesses will reach a larger market of buyers.
Disco Ball Swimsuits
Sexy and Sweet Natalia Vodianova for Etam Swim and Lingerie Spring 2010
Trend Themes
1. Affordable Luxury Products - Create products that advertise a luxurious lifestyle at an affordable price.
2. Versatility in Fashion Collections - Design fashion collections that can be used for multiple purposes (e.g. swimwear and lingerie).
3. Provocative Location Photography - Use provocative location photography to enhance the visual appeal of fashion collections.
Industry Implications
1. Fashion Retail - Fashion retailers can offer affordable luxury products to attract a larger market of customers.
2. Fashion Photography - Fashion photographers can experiment with provocative location shoots to create visually stunning imagery.
3. Lifestyle Brands - Lifestyle brands can create versatile fashion collections that cater to multiple needs and preferences of consumers.