Iconic UK-based performance apparel brand Gymshark recently expanded its portfolio with the introduction of a wallet-friendly series, appropriately dubbed the 'Essentials Collection.'
The new Gymshark Essentials Collection features a range of workout apparel for under $50 USD. This capsule serves as an update to everyday workout styles and includes fashion-forward leggings, dynamic shorts, bold hoodies, and perfectly tailored joggers that fuse functionality and comfort. Some notable pieces include the Training Cropped Hoodie in Lime for $35, the Pippa Training Joggers in White for $30, the Training Long Sleeve Crop Top in White for $25, and the Essential Crop Gillet Vest in Black for $50 -- to name a few. '
The Gymshark Essentials Collection will appeal to fitness-focused Millennials and Gen Z consumers alike looking to update their gym wardrobe.
Affordble Performance Apparel
Gymshark Recently Launched the Wallet-Friendly Essentials Collection
Trend Themes
1. Affordable Performance Apparel - Opportunity for brands to offer high-quality workout apparel at affordable prices.
2. Fashion-forward Workout Styles - Potential for innovative designs and trendy workout clothing that combines fashion and function.
3. Millennial and Gen Z Fitness Fashion - Targeting younger generations with stylish and budget-friendly gym clothing options.
Industry Implications
1. Sportswear - Disruption opportunity for sportswear brands to introduce affordable performance apparel lines.
2. E-commerce - Potential for online retailers to capitalize on the market demand for affordable workout wear.
3. Fitness and Wellness - Opportunity for fitness and wellness industry to collaborate with fashion brands and offer fashion-forward workout options.