The Essenciale Spring 2011 campaign is a hot floral spread that emulates pure femininity and fun. Shot by Gustavo Marx, the spread features the fabulous Natalie Shureoff in frilly floral gear that will have you wishing you had a green thumb.
The pieces from the Essenciale Spring 2011 Campaign are girly-friendly, yet sophisticated and sexy. Check out the featured gallery to see what's up in floral frocks.
Implications - Androgyny has reigned supreme as the avant-garde go-to style for decades, causing some haute couture fashion houses to turn to ultra-feminine looks as the antidote. The so-called "power women" of today have been encouraged to stifle their femininity in fear of seeming weak; however, embracing girlyness can be much more liberating. The fashion industry has caught on to this fact, capitalizing on frills, pink and baby-doll cuts.
Secret Garden Spreads
Natalia Shueroff Poses for Essenciale Spring 2011 Campaign
Trend Themes
1. Floral Fashion - The rise of floral fashion in response to the dominance of androgynous styles presents an opportunity for fashion brands to capitalize on the embrace of ultra-feminine looks.
2. Embracing Femininity - The shift towards embracing femininity allows for disruptive innovation in the fashion industry to create designs that cater to power women who want to express their girlyness without feeling weak.
3. Liberating Girlyness - The liberation of girlyness in fashion opens up new avenues for designers to explore frills, pink, and baby-doll cuts in order to cater to a market looking for feminine and empowering clothing choices.
Industry Implications
1. Fashion - The fashion industry can respond to the rise of floral fashion and the embrace of femininity by creating innovative designs that appeal to power women in search of girly-friendly yet sophisticated clothing options.
2. Retail - The retail industry has an opportunity to cater to the demand for floral fashion and feminine designs by offering a wide range of products that align with this trend.
3. Advertising - The advertising industry can seize upon the trend of embracing femininity to create campaigns that empower women to embrace their girlyness, showcasing the beauty and strength that can come from expressing their true selves.