The ESPY Awards 2008 was turned into an exuberant fashion parade this weekend, with A list celebrities dazzling as the main event. As seen in the gallery, the dress was definitely not sports casual.
This year, the annual awards event put on ESPN encouraged celebrities to deck themselves in the finest designer apparel for their appearance at the Nokia Theater in Los Angeles on July 17. Many fans tuned in to to watch the ESPN awards, this year hosted by Justin Timberlake, when they aired on July 20th. Celebrity presenters included Lance Armstrong, Danica Patrick, Zac Efron and David Beckham. (Is it just me, or did Victoria Beckham's boobs get smaller?)
The Best Sports Movie, by the way, was Semi-Pro, but the more serious awards follow below:
The Best Male Athlete award went to Tiger Woods. Other nominees included Kobe Bryant (basketball player for Los Angeles Lakers), Tom Brady (New England Patriots) and Alex Rodriguez (New York Yankees).
The Best Female Athlete award went to Candace Parker (Tennessee Basketball/Los Angeles) and nominees included Lorena Ochoa (golf), Lindsey Vonn (Skiing) and Danica Patrick (Auto Racing).
Best team went to the Boston Celtics. The Best Game was Best Game was the Super Bowl: Giants Over Patriots. The Best Coach-Manager was Pat Summitt of the Tennessee Women's Basketball team. The Best Championship Performance was Tiger Woods at the 2008 U.S. Open. The Best Breakthrough Athlete was Adrian Peterson of the Minnesota Vikings.
Sports Awards Fashion
ESPY Awards Celebrity Outfits
Trend Themes
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Industry Implications
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2. Sports Industry - Disruptive innovation opportunities include leveraging VR/AR technology in live sports events, incorporating esports into mainstream sports awards, and utilizing big data analytics to enhance athlete performance and fan experience.
3. Technology Industry - Disruptive innovation opportunities include developing blockchain solutions for transparent and secure awards processes, leveraging AI and data analytics in athlete performance tracking, and creating innovative platforms for fan engagement and interaction.