Coffee and makeup are part of most consumers' daily routines, and Espressoh is combining these two things to bring consumers caffeine-infused cosmetics that offer non-toxic beauty products.
The brand's tagline is "A beauty brand inspired by a cup of coffee, not any cup of coffee." What can be extracted about the brand from this phrase is that the line aims to provide only the best, something memorable and high quality that can't be easily replicated. Espressoh uses caffeine in its products for its naturally hydrating and soothing abilities, resulting in a variety of products that include lipsticks, mascaras, concealers, blushes and more.
On top of this, the brand aims to be waste-free by the end of 2020.
Caffeine-Infused Beauty Goods
Espressoh is Seamlessly Combining Coffee and Makeup
Trend Themes
1. Caffeine-infused Beauty Products - Opportunity for the cosmetic industry to combine two highly popular consumer products and create a new market.
2. Non-toxic Beauty Products - Opportunity for the cosmetic industry to cater to consumers who are seeking healthier and more natural choices for their beauty needs.
3. Sustainable Beauty Brands - Opportunity for the cosmetic industry to cater to environmentally conscious consumers who desire eco-friendly and zero-waste products.
Industry Implications
1. Cosmetics - Espressoh's caffeine-infused cosmetics open up the potential for similar brands to innovate in this market.
2. Sustainability - Espressoh's aim to be waste-free by 2020 paves the way for other beauty brands to strive for eco-friendliness and zero-waste.
3. Coffee - Espressoh's unique branding and use of coffee in their products creates an innovative opportunity for the coffee industry to expand beyond beverages and into other consumer products.