Esports tournament organizer ESL has announced a partnership with music streaming service Spotify. The partnership will result in exclusive podcasts and music playlists for German CS:GO fans, elevating their gaming and watching experience. The partnership first launched at the ESL Pro League (EPL) Season 16 conference and will continue throughout the rest of the season.
As a part of the collaboration, ESL has also debuted a new music playlist curated by Nicholas ‘Nitr0’ Cannella and a podcast titled ‘Globally Offensive’ on the Spotify platform.
Benny Eichelmann, ESL Gaming’s Senior Director of Global Brand Partnerships, commented that "[t]he partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favourite music and premier esports content."
Esports Music Collaborations
ESL Has Announced a Partnership with Spotify for German CS:GO Fans
Trend Themes
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Industry Implications
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2. Music Streaming Services - Music streaming services partnering with esports tournament organizers to create exclusive content for fans, resulting in new revenue streams and increased engagement.
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