ULLAC introduces its latest Escape Routes collection designed for the Spring/Summer 2019 season and it is packed with a selection of genderless fashion designs. The overall design language tells the story of simple workwear shapes that are ready for the season with materials such as handmade denim decorated with patterns. There are also a series of shirts, jerseys, large tops, and jackets that inform the seasonal capsule.
Some of the key items in the range include the painters pants made from ecru materials and the Batkid jacket in a black hue that recalls traditional Japanese denim tops. The overall inspiration that the range evokes stems from the founder and designer of the capsule, Chris Lynd's time in London during the World Cup last year. He explains the diversity of people, films, games, and music that were all contributing to one space and its ambiance. Lynd expresses that "their colors, characters, and clothing all inform our latest drop and these new images tell a new story of escapism."
Escapism Genderless Workwear
ULLAC Introduces the Escape Routes Collection for the SS19 Season
Trend Themes
1. Genderless Fashion - Disruptive innovation opportunity: Develop a line of gender-neutral workwear that caters to a diverse and inclusive customer base.
2. Handmade Denim - Disruptive innovation opportunity: Introduce sustainable and eco-friendly techniques to the process of handmade denim production.
3. Seasonal Capsule Collections - Disruptive innovation opportunity: Create limited-edition workwear collections that align with the changing seasons, offering customers unique and exclusive designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop innovative marketing strategies to promote and highlight genderless workwear brands.
2. Textile - Disruptive innovation opportunity: Invest in research and development to create sustainable and eco-friendly materials for workwear, such as ethical denim.
3. Retail - Disruptive innovation opportunity: Implement a direct-to-consumer model for seasonal workwear capsule collections, bypassing traditional retail channels.