Designer Victor Johansson speaks of the idea of luxury in a really interesting way, describing such a lifestyle as one in which the key is in the inconveniences that are eliminated, rather than in the indulgences received.
The Escape Jacket exemplifies this concept by providing privileged people with the freedom of closing themselves off from the world. This is a suit jacket that cuts off all radio frequency waves to keep your smartphone from receiving calls, messages, emails and other incoming communication.
This innovative feature is enabled by a NFC chip that's embedded in the fabric, creating a dead zone surrounding the inner left breast pocket. Looking otherwise like a regular dinner jacket, the Escape Jacket is embellished with wave-like pinstripes on the lining.
Cell Signal-Killing Suits
Escape Jacket Cuts Off All Phone Notifications to Afford Time to Relax
Trend Themes
1. Escape Jackets - The concept of escape jackets presents an opportunity for disruptive innovation by offering individuals the ability to disconnect from the constantly connected world.
2. Signal-killing Technology - The development of signal-killing technology opens up new possibilities for disruptive innovation by allowing individuals to have control over their device notifications and restore focus and attention.
3. Luxury Through Disconnection - The idea of luxury through disconnection highlights an opportunity for disruptive innovation by appealing to individuals seeking moments of solitude and relaxation away from constant connectivity.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by incorporating signal-killing technology in garments to create high-end escape jackets that cater to individuals looking for a digital detox experience.
2. Technology - The technology industry can embrace disruptive innovation by developing advanced signal-killing solutions that can be integrated into various wearable and electronic devices, providing users with the ability to selectively disconnect from notifications.
3. Hospitality - The hospitality industry can leverage the concept of escape jackets to offer guests a luxury experience by providing them with complimentary jackets that allow them to disconnect from their devices during their stay, enhancing relaxation and promoting mindfulness.