After featuring the iconic fashion designer, Karl Lagerfeld posing as a rapper, we bring you one of hip hop’s most talented artists, Erykah Badu switching roles as a model. Badu stars in the ad campaign for the new women's fragrance, White Patchouli by Tom Ford.
This marks Erykah's first venture into high fashion campaigns. Thankfully, Tom Ford does a 180 degree turn on his recent overtly sexual and controversial ads with classy black and white shots of the beautiful Erykah Badu. The campaign was photographed by the powerful duo of Mert Alas and Marcus Piggott.
White Patchouli by Tom Ford is set to debut in September 2008.
"White Patchouli is created in cooperation with perfumer of the house of Givaudan and it is mixed as a game of white flowers, patchouli, peony, bergamot, jasmine, rose, coriander and ambrette seed," the Tomfordnl blog says. "The perfume is available in a white glass bottle in three sizes: 30, 50 and 100ml edt, and as body lotion."
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
Trend Themes
1. Hip Hop Models in Fashion Ads - The trend of featuring hip hop artists as models in fashion advertisements presents an opportunity for emerging rappers to establish their presence in the fashion industry.
2. Revival of Patchouli-infused Scents - The increasing popularity of patchouli as a featured scent in perfumes like Tom Ford's White Patchouli presents an opportunity for perfumers to experiment with and market different patchouli-infused fragrances.
3. Black and White Classics in Ad Campaigns - The shift towards classic Black and White photo ads in the marketing of fashion and beauty products provides an opportunity for photographers to explore this aesthetic and for brands to cater to customers with a preference for minimalistic styles.
Industry Implications
1. Fashion - The use of hip hop artists as models in fashion campaigns, such as Erykah Badu for Tom Ford's White Patchouli perfume, presents an opportunity for fashion brands to cater to younger and more diverse audiences.
2. Perfume - The increasing popularity of patchouli-infused fragrances, such as Tom Ford's White Patchouli, presents an opportunity for perfumers to develop new fragrances using patchouli as a strong base note.
3. Photography - The shift towards a classic black and white aesthetic in marketing fashion products, like the Erykah Badu for Tom Ford's White Patchouli perfume campaign, presents an opportunity for photographers to explore and showcase their skills in this style of photography.