Model Lara Stone is a goddess in the Versace Eros Pour Femme ad campaign. Complementing the all gold bottle design, which is imagined to be almost bigger than she is in the image, she is clad in a draped dress and gladiator boots that would be worthy of any being on Olympus. Considering that the Eros Pour Femme fragrance is the highly anticipated female version of the male cologne, which was launched two years ago, it is only natural it would feature a strong persona.
Shot by photography duo Mert Alas and Marcus Pigott at their Pinewood Studio in London, the Versace Eros Pour Femme ad campaign is captured on a pedestal as befitting both the blonde beauty and her scent. The latter is made up of lemon, jasmine, sandalwood and peony notes.
Goddess Scent Ads
Versace's Eros Pour Femme Fragrance Campaign Stars Model Lara Stone
Trend Themes
1. Luxury Fragrance Campaigns - Opportunity for luxury fragrance brands to create high-end advertising campaigns featuring iconic models in mythological-inspired settings.
2. Gender-specific Fragrances - Potential for the development of more gender-specific fragrances, targeting both male and female consumers with complementary scents.
3. Mythology-inspired Marketing - Disruptive innovation opportunity for brands to incorporate mythological themes and symbols into their marketing strategies for a unique and captivating appeal.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can leverage the trend of luxury fragrance campaigns and gender-specific fragrances to enhance brand image and attract a wider consumer base.
2. Fashion and Luxury - Fashion and luxury brands can collaborate with fragrance brands to create visually stunning ad campaigns, merging fashion and scent in a captivating way.
3. Advertising and Marketing - The advertising and marketing industry can tap into the trend of mythology-inspired marketing to bring a fresh and innovative approach to brand storytelling.