While New York Fashion Week is usually more about streamlined silhouettes and chic fashion that screams (and means) business, the Erin Fetherston Fall 2012 collection lets go of all that and brings a whimsical feel to fashion week.
Fetherston was inspired by the work of artist Barry Underwood and describes her fall offering to Style.com as a "new-age fairy tale." The Erin Fetherston Fall 2012 collection is made up of mostly dresses, with only two pairs of pants appearing in the entire line. This is definitely one for the girly girls.
Fetherston told Fashionista, "that’s what I’m all about–I’m about having fun, getting dressed up, you know, the joy of it. And i think being able to make beautiful clothes at an easier price point puts the fun back into it."
Flirty Fairy Tale Fashion
The Erin Fetherston Fall 2012 Collection is Fun and Youthful
Trend Themes
1. Whimsical Fashion - Opportunity for designers to create fun and playful clothing that breaks away from traditional fashion norms.
2. Youthful Aesthetics - Designers can tap into the market of young consumers who desire fashion that is vibrant and full of energy.
3. Dress Dominance - The popularity of dresses in the Erin Fetherston Fall 2012 collection highlights the potential for dress-focused brands to cater to girly and feminine styles.
Industry Implications
1. Fashion Design - Fashion designers can explore new creative possibilities and expand their customer base through whimsical and youthful designs.
2. Retail - Retailers can take advantage of the demand for fun and youthful fashion by offering more dress options to their customers.
3. Art and Fashion Collaboration - The influence of artist Barry Underwood in the collection suggests opportunities for collaborative projects between artists and fashion designers to create unique and storytelling garments.