What do you get when you mix together rainbow colored floral patterns, lace, structure, draping, frills, ruffles and poufed sleeves? The collection shown for Erdem's Spring 2010 runway show.
For Erdem's Spring 2010 line, the designer admitted to working towards a non-cohesive collection of surrealism and endeavor that he was unarguably successful at with 3-D flower cut-outs, bug-eyed glasses, wildly colorful floral prints and scatterings of lace.
Implications - Variation within fashion collections is a refreshing take that many designers are taking, as well as businesses. Following a typical cookie-cutter format has grown tiresome in the eyes of both consumers and industry leaders. Businesses that can incorporate some deviation from their norm will be rewarded for making refreshing changes.
Non-Cohesive Collections
Erdem's Sping 2010 Collection Plunges into Surrealism
Trend Themes
1. Non-cohesive Collections in Fashion - Exploring variations and unconventional combinations in fashion collections opens up opportunities for disruptive innovation.
2. Surrealist Influence in Fashion - Incorporating surrealism elements in fashion designs can create unique and captivating experiences for consumers, leading to disruptive innovation.
3. Combining Different Patterns and Textures in Fashion - Experimenting with diverse patterns, textures, and styles in fashion collections can disrupt traditional norms and spark creativity.
Industry Implications
1. Fashion Design - Fashion designers who embrace non-cohesive collections and unconventional elements can disrupt the industry with their innovative creations.
2. Retail and Fashion Merchandising - Retailers and fashion merchandisers who curate and market non-cohesive collections can attract attention and stand out in the industry.
3. Textile and Fabric Manufacturing - Manufacturers of textiles and fabrics can explore new techniques and materials to support designers' non-cohesive collection concepts, driving disruptive innovation.