The Erdem Spring/Summer '16 collection is haunted by prairie madness. This Spring line is riddled with posh pioneer fashion and subtle Victorian influences.
This collection tells a story of all the single and widowed women that took advantage of the Homestead Act established in 1862. The Canadian designer imagined that these women migrated to Western world in romantic frocks which vary in length. The Erdem Spring/Summer '16 collection delicately portrays the 19th century prairie girl through 36 dresses which offer lace crochet, embroidery, Victorian motifs or charming ruffles.
Through subtle accessorizing, the Erdem Spring/Summer '16 collection also sheds light on the agoraphobia epidemic that took over this era. While the knotted black velvet ribbons are a chic touch, they also seem to hint at the many suicides that occurred during this time.
Victorian Prairie Dresses
The Erdem Spring/Summer Collection Offers Turn of the Century Style
Trend Themes
1. Pioneer Fashion Revival - The resurgence of 19th-century pioneer fashion could inspire new lines of similar styles while incorporating modern innovations.
2. Romantic Vintage Influences - Incorporating delicate Victorian-era motifs into modern designs could tap into consumers' nostalgia for a romantic past.
3. Subtle Historical References - The use of small, historically-inspired details in fashion or other industries could add layers of meaning to products and appeal to customer's sense of curiosity.
Industry Implications
1. Fashion Design - Designers could incorporate similar vintage influences into new lines and tap into a growing demand for historical styles with a modern twist.
2. Interior Design - By drawing from the romanticism of the Victorian era, interior designers could create a unique and nostalgic aesthetic that appeals to consumers' emotions.
3. Marketing and Advertising - Incorporating historical references, such as subtle nods to the Homestead Act or other events, into marketing campaigns could engage curious consumers and build brand loyalty by connecting with consumers' values and interests.