Epulze has confirmed a data partnership with Oddin.gg, an esports betting services company. The deal will revolve around the Dota 2 Pro Circuit in Southeast Asia and will see Oddin acquiring data from the tournament’s servers during the event. The duo will work cooperatively on marketing and advertising initiatives and also help boost Epulze’s reputation in the esports and gaming industries.
The DPC in Southeast Asia is scheduled to begin in the first week of January and will consist of three distinct circuits. Each tour will include 16 top regional teams competing for a share of the $280,000 (£232,000) prize money.
"[...] Working with Oddin.gg and their growing list of customers gives us unprecedented access to brands, information, and resources that would otherwise not be possible," said Pontus Lövgren, Co-founder of Epulze.
Data-Focused Tournament Partnerships
Epulze Secures a Dota 2 Tournament Data Deal with Oddin.gg
Trend Themes
1. Esports Data Partnerships - Esports tournament data partnerships with betting companies will become more popular as a way for organizations to monetize their data assets.
2. Data-driven Marketing in Gaming - The use of esports and gaming data for marketing and advertising campaigns will increase as more companies look for ways to reach younger audiences.
3. Regional Esports Tournaments - There will be a rise in regional esports tournaments, especially in Southeast Asia, as the esports industry continues to grow and diversify.
Industry Implications
1. Esports - Esports organizations could benefit from partnering with betting companies to monetize their data and increase brand exposure.
2. Gaming - Gaming companies can leverage their data assets for marketing and advertising campaigns, and also explore sponsorship opportunities with regional esports tournaments.
3. Sports Betting - Betting companies can use data from esports tournaments to offer more competitive and engaging betting experiences for their customers.