Nike's signature Epic React Flyknit sneaker silhouette is returning with new colorways suitable for the spring weather. The new selection of colorways includes tones of green, pink, beige, blue, gray and red. The Epic React Flyknit sneakers rests on the label's iconic React cushioning foundation. On top of that unit is that comfortable Flyknit upper to deliver a sense of flexibility when worn.
The new wave of colorway selections come in both men's and women's editions, including the official 'Green Matcha' colorway, 'Horizon,' 'Pink Matcha,' and 'Off-White Alloy.' Some of the colorways cover the entire footwear silhouette in an all-over hue, and others boast a mix of multiple tones.
The new spring-ready colorways of the signature Epic React Flyknits will be launching online, in-store and on the Nike SNKRS app.
Tonal Springtime Sneakers
Nike's Epic React Flyknits are Returning for Spring in New Colorways
Trend Themes
1. Spring-ready Colorways - New colorways for spring offer opportunities for sneaker brands to attract customers with fresh and vibrant options.
2. Flexible Flyknit Upper - The comfortable and flexible Flyknit upper in Nike's Epic React Flyknit silhouette presents opportunities for other footwear brands to explore innovative materials and construction techniques.
3. Online Launch Strategies - The launch of the new colorways on various platforms, including online and the Nike SNKRS app, highlights the importance of effective digital marketing and sales strategies for sneaker brands.
Industry Implications
1. Sneaker Industry - The new colorways for Nike's Epic React Flyknit and their popularity in the sneaker community demonstrate the potential for growth and innovation within the sneaker industry.
2. Athletic Footwear Industry - The use of React cushioning technology in the Epic React Flyknit sneakers opens doors for other athletic footwear brands to incorporate innovative cushioning systems into their designs.
3. Digital Retail Industry - The online launch of new colorways and the prominence of the Nike SNKRS app highlights the importance of digital retail platforms and strategies in the sneaker industry.