Trend Hunter previously featured a witty Pepto-Bismol guerrilla campaign that turned Laundromats washing machines into stomachs. Here we bring you a print ad campaign that uses the opposite approach, transforming human stomachs into machines.
The new Enzym Lefax print campaign created by a student at the European school of design in Frankfurt, Germany, shows a man's stomach as a cement mixer and a woman's stomach as a washing machine.
The great thing about the ads is the instant recognition of their purpose and message. After one look at the ads, it is clear that they are selling something to help settle down your upset stomach. Also, perhaps thanks to the man's large belly, the photography of the cement mixer stomach is particularly nice.
Considering that this was directed and photographed by a student (Pavel Bondarenko), I would say not bad at all.
Stomachs As Appliances 2
Enzym Lefax Ads
Trend Themes
1. Stomachs-as-machines - The use of human stomachs as objects that resemble different types of machines in advertising campaigns.
2. Instant-recognition-ads - Advertising campaigns that rely on visual cues to convey their purpose and message with just one look.
3. Student-created-ads - Advertisements that are directed and photographed by students, showcasing their talent and creativity.
Industry Implications
1. Pharmaceuticals - Opportunity for pharmaceutical companies to explore creative and visually striking campaigns to promote their products for stomach-related issues.
2. Advertising and Marketing - Opportunity for advertising agencies to develop instant recognition ads that effectively communicate their client's products or services with minimal text.
3. Education - Opportunity for design schools and institutions to showcase the talent and skills of their students through student-created ad campaigns.