The Enzo Blues Summer 2018 collection was recently revealed, and is introduced with a stylized lookbook that pays tribute to those who aren't afraid to stand out in a group. Due to this, the Seoul-based streetwear label dubbed the collection 'Chillers,' a word that's said to reference a friend who proclaims their individuality by functioning as a trendsetter, and who doesn't care if others understand them or not.
To showcase this inspiration, Enzo Blues pictures its models alone in the lookbook, with each boasting a bold and colorful look that's styled with an array of different pieces. Although all different, the looks are held together by a common theme of youthful playfulness. All of the pieces in the Chillers collection are currently available on the Enzo Blues website.
Individuality-Honoring Lookbooks
The New Enzo Blues Summer Collection is Dubbed 'Chillers'
Trend Themes
1. Individuality-focused Lookbooks - Fashion brands can create lookbooks that highlight individuality and uniqueness, inspiring customers to embrace their personal style.
2. Youthful Playfulness in Fashion - Fashion labels can incorporate bold, colorful pieces with a playful aesthetic to appeal to a younger generation of customers.
3. Trendsetting as Individuality - Brands can market themselves as supporters of individuality by promoting trendsetters and their unique personal style.
Industry Implications
1. Fashion - Fashion brands can incorporate unique, stand-out pieces into their collections to promote individuality and appeal to trendsetting customers.
2. Marketing - Marketing companies can create campaigns that celebrate and promote individuality, encouraging customers to embrace their unique style and personality.
3. Retail - Retail stores can curate collections and displays that showcase individuality and unique personal style, appealing to customers who strive for unconventional fashion.