Not only is the Environmental Furniture 2010 collection eco-friendly (duh), it is also clearly modeled after nature as well. Completely organic, just take a look at the lighting fixtures--when not lit up, I would almost expect them to suddenly downpour.
Debuting their latest pieces during the Milan Design Week, the Environmental Furniture 2010 collection are classic with a rustic edge. Take a look at the gallery above; I'm sure you'll wish you had a few of these extraordinary designs in your life.
Cumulus Cloud Lighting
Environmental Furniture 2010 Collection is Obviously Eco-Friendly
Trend Themes
1. Organic Furniture - Designing and marketing furniture made of organic materials like wood, leaves, and barks can disrupt the furniture industry.
2. Eco-friendly Design - Brands can leverage eco-friendly designs as a unique selling proposition and disrupt the home decor industry.
3. Nature-inspired Lighting - Manufacturing lighting fixtures that mimic natural elements like clouds can disrupt the lighting industry.
Industry Implications
1. Furniture Industry - Opportunities lie in the production and marketing of organic furniture that caters to the growing need for eco-friendly living spaces.
2. Home Decor Industry - Incorporating eco-friendly designs in the creation of home decor products can appeal to conscious consumers and disrupt the industry.
3. Lighting Industry - Creating lighting fixtures that imitate natural elements, like clouds and stars, can capture the attention of consumers and disrupt the industry.