This humorous ad honors England's rugby team while simultaneously promoting a tribute concert taking place in the O2 arena. The ad features muscular athletic rugby players being carried on the shoulders of fans as they are guided to the O2 area.
The ad aims to showcase the dedicated fan support that is given to England's rugby team. Fans are encouraged to display their support through the 'Wear the Rose' campaign. The humorous ad shows fans physically carrying the rugby team, but it is also a powerful metaphor that emphasizes the fan's emotional support given to the team.
In collaboration with the Rugby Football Union, the tribute concert will be hosted by the musical performers of the band Take That. The ultimate goal for the concert is to "show how the power of team support can boost morale and team spirit."
Uplifting Rugby Player Ads
This Humorous Ad Shows England's Rugby Team Being Carried by Fans
Trend Themes
1. Fan Support - Opportunity to create innovative campaigns that celebrate and engage fans in supporting sports teams.
2. Emotional Connection - Potential for brands to tap into the emotional connection between fans and sports teams, creating impactful marketing campaigns.
3. Collaborative Partnerships - Possibility for musicians and sports teams to collaborate on tribute events, leveraging the popularity of both domains for mutual benefit.
Industry Implications
1. Sports Marketing - Sports marketing professionals can leverage fan support to create engaging campaigns that boost team morale and fan engagement.
2. Brand Marketing - Brands can tap into the emotional connection between fans and sports teams, aligning their messaging to create impactful marketing campaigns.
3. Entertainment - Entertainment industry can explore collaborative partnerships with sports teams to create concerts and events that leverage the popularity of both domains.