New York-based fashion imprint Engineered Garments introduces its latest collection designed for the Spring/Summer 2023 season. It draws inspiration from African Ankara fabric prints, which are also known to be African wax prints, where vibrant patterns are seen across cotton materials that blend together with African heritage with a new angle.
It blends the visuals into a contemporary aesthetic by applying it to oversized silhouettes. The leading item in the capsule is the checkered blazer with contrasting details of blue, orange, and green. It is joined by the boxy shorts that are adorned in an abstract orange pattern as a celebration of soft West African wax designs. Additional prints can be seen on the bowling shirts and unisex jumpsuits.
African-Inspired Printed Spring Fashion
Engineered Garments Unveils its New Capsule for SS23
Trend Themes
1. African-inspired Fashion - There is an opportunity for fashion brands to incorporate African-inspired prints in their collections in a contemporary manner, applying them to unexpected silhouettes and designs.
2. Oversized Silhouettes - Oversized silhouettes are a growing trend in the fashion industry and can be paired with bold prints to create a unique statement piece.
3. Unisex Fashion - The use of unisex jumpsuits and other gender-neutral pieces presents an opportunity for brands to tap into the growing demand for more inclusive fashion options.
Industry Implications
1. Fashion - Fashion brands can take inspiration from African prints and incorporate them into their collections, appealing to customers who value both fashion-forward designs and cultural appreciation.
2. Textiles - The popularity of African Ankara fabric prints can spur growth in the textile industry to produce fabric designs with a similar aesthetic.
3. Apparel Manufacturing - Designing and producing oversized silhouettes and unisex pieces to incorporate African-inspired prints represents an innovative trend for apparel manufacturing companies.