Danish fashion label Wood Wood joined forces with UK-based lifestyle label END. to create a collaborative Spring/Summer 2018 capsule collection. The new range of co-branded pieces will help to prepare consumers for the transition into spring with streetwear staples. The collection is comprised of garments such as hoodies, sweaters and t-shirts adorned with branding details from both labels. The collection is accented with Wood Wood's Double A embroidered patch piece and the graffiti tag from END.
The concept of the collaborative project really dials in on the ethos of Wood Wood, as the label embarks on its journey towards becoming a sustainable brand. The collection is constructed with organic cotton to represent ethical consumption, and will be packaged within brown paper envelopes. The entire range will be available for purchase beginning April 28th online at END.
Sustainable Streetwear Collaborations
END. and Wood Wood Joined to Drop a New SS18 Capsule
Trend Themes
1. Sustainable Streetwear - Exploring sustainable materials and ethical consumption in the streetwear industry.
2. Collaborative Capsule Collections - Embracing collaboration between fashion labels to create unique and limited edition collections.
3. Transition-ready Streetwear - Providing consumers with streetwear staples suitable for the transition into spring.
Industry Implications
1. Fashion - Opportunities for fashion brands to incorporate sustainable materials and ethical practices into their collections.
2. Streetwear - Disruption in the streetwear industry through collaborative partnerships and limited edition capsule collections.
3. E-commerce - Online platforms can capitalize on the demand for sustainable streetwear by offering curated collections and educating consumers on ethical consumption.