'Think!' teamed up with a local farmer in Britain to create live animal road signs, which encourage safe driving in the countryside. The collaborative duo used the farmer's livestock and spraypainted cautionary driving tips onto their fur.
Since the animals are often near the road or crossing it, both Think! and the farmer knew the signs would be seen. With a can of red spray paint, the farmer branded his cows and sheep with phrases such as: "Sharp Turn Ahead" and "Slow Down."
The clever use of live animals to convey a meaningful message to encourage safe driving is unique and attention-grabbing. The ads will certainly resonate with those living in country as well as city-dwellers.
Livestock Road Signs
This Ad Uses Farm Animals as Road Signs to Encourage Safe Driving
Trend Themes
1. Live Animals in Advertising - Using live animals in advertising could help to create unique and attention-grabbing campaigns.
2. Creative Road Safety Advertising - Creative campaigns like live animal road signs could encourage safer driving in unique and attention-grabbing ways.
3. Community Collaborations for Road Safety - Collaborating with local communities could help to create effective and impactful road safety campaigns.
Industry Implications
1. Advertising - The advertising industry could benefit from incorporating more creative and attention-grabbing elements into their campaigns, like live animals.
2. Road Safety - The road safety industry could utilize creative campaigns and community collaborations to encourage safer driving.
3. Agriculture - The agriculture industry could find a new revenue stream and partnership through collaborating with road safety organizations on campaigns like live animal road signs.