Kin is a lifestyle entertainment company that boasts empowering lifestyle content to women that are referred to as 'Builders.' The name is derived from the company's main consumer — the individual who is building a career, a home, a family and a life. She is typically in her late 20s and early 30s.
The content provided by Kin is a network of shows that are relevant, entertaining and useful. The entire lifestyle entertainment company is centered around promoting an empowering lifestyle with friendly personalities and potential for growth. The approach to content delivery is always upbeat and positive, with approachable speakers and top-tier production values. Kin also offers its advertisers a range of opportunities, including custom posts, media inventories, ad sponsorships and brand integration.
Empowering Lifestyle Entertainment Companies
Kin Delivers Content to Motivated Women
Trend Themes
1. Empowering Content for Women - Opportunity to disrupt the lifestyle entertainment market by creating empowering content for women, catering to their specific needs.
2. Targeting 'builders' - Disrupt the entertainment industry by catering specifically to 'Builders'; individuals who are building a career, a home, a family and a life.
3. Positive and Relevant Content - There is opportunity to innovate the entertainment industry by developing positive, relevant and useful content that resonates with consumers.
Industry Implications
1. Entertainment - Opportunity for disruption in the entertainment industry by developing niche content for specific audiences such as Kin's 'Builders'.
2. Advertising - Innovative opportunity for advertising industry through offering custom posts, media inventories, ad sponsorships and brand integration on platforms similar to Kin.
3. Women's Lifestyle - There is opportunity for disruption in providing lifestyle content for women's specific needs and interests on platforms similar to Kin.