Andy Walters, Jakub Zelman and Matt Trethe star in the Spring/Summer 2015 Emporio Armani campaign. The models are captured by photographer Boo George's lens and are dressed in the label's wardrobe of striped statement pieces.
In addition to its striped suits and swim trunks, this Emporio Armani campaign also highlights other monochromatic pieces like solid-colored suits and light knits that are accented with grid patterns.
Boasting a mix of womenswear and menswear, the label's latest collection zones in on an iconic stripe print. The motif fits with the campaigns nautical, seaside setting and has been a favorite among understated fashion fans for years.
Though this campaign's ensembles exude an effortlessly cool air, they are also impeccably tailored and strategically paired.
Striped Seaside Marketing
This Emporio Armani Campaign Boasts Monochromatic Staples
Trend Themes
1. Monochromatic Fashion - Opportunity for brands to explore the use of monochromatic color schemes in clothing lines and campaigns.
2. Stripe Patterns - Incorporating stripe patterns into clothing design can serve as a unique and trendy touch for brands.
3. Genderless Fashion - Brands can explore the trend of creating clothing lines that are genderless and offer a wide range of styles for all individuals.
Industry Implications
1. Fashion Retail - Retailers can incorporate monochromatic fashion and stripe patterns into their clothing line to stay on top of the latest trends.
2. Photography - Photographers can use monochromatic themes and stripe patterns in their shoots to create a cohesive and visually stunning look.
3. Marketing and Advertising - Brands can incorporate genderless fashion into their advertising campaigns to appeal to a wider range of consumers and increase brand awareness.