It's truly amazing how Emma Kelly is able to evoke a sense of calm and serenity in her paintings of average objects. It may be her watercolor style or her choice of faded out paints, leading her illustrations to give off the warmth that is akin to drinking hot cocoa on a cold winter day.
Emma Kelly is a London-based illustrator and her website is littered with paintings of buildings and everyday items. I'm most impressed by her precise line work, which is offset by the runny look of watercolors. The patience involved in painting in such a style truly sets Emma Kelly apart from other artists.
Implications - Consumers are turning to more organic and traditional forms of art as they're more readily able to empathize with it in comparison to computer-generated graphics, which currently overwhelm the North American market. Utilizing traditional art for advertising campaigns will peak consumer interests while simultaneously garner an emotional bond from customers.
Everyday Objects as Art
Emma Kelly's Paintings Make McDonalds Art
Trend Themes
1. Traditional Art - The rise of traditional art as a consumer preference presents opportunities for artists to connect with a broader audience.
2. Organic Art - The increasing demand for organic art offers a market for artists to explore innovative techniques and materials.
3. Emotional Connection - Consumers' desire for emotional connection through art creates opportunities for brands to utilize traditional art in advertising campaigns.
Industry Implications
1. Artists - Artists can embrace traditional and organic art forms to cater to the growing demands of consumers.
2. Advertising - The advertising industry can leverage traditional art to create campaigns that resonate on an emotional level with consumers.
3. Graphic Design - The graphic design industry can adapt to the consumer preference for traditional art by incorporating elements of traditional art into their designs.