Namacheko is an emerging designer brand from Sweden that is under the creative direction of a brother and sister duo. Dilan and Lezan Lurr were spotlighted in HYPERBEAST's 2018 list of most promising industry newcomers.
For its second year, Namacheko debuted a stunningly elegant collection for the Fall/Winter 2019 season. Taking the runway during Paris Fashion Week by storm the emerging designer label turned to iconic artists and architects. Playful nods of affirmation are directed to Vincent Van Gogh, Edvard Munch, and Glen Brown. A particular baggy long-sleeve sweater captures the attention as it subtly hints to 'Starry Night' in an effortlessly fluid design. Other creatives that Dilan and Lezan Lurr drew inspiration from include American architect Frank Lloyd Wright and Italian designer Achille Castiglioni.
Iconic Artist-Referring High Fashion
Emerging Designer Brand Namacheko Nods to High Art for FW19
Trend Themes
1. Iconic Artist Nods - Creating fashion collections that pay homage to iconic artists and architects, opening up opportunities to merge art and fashion.
2. Creative Direction Sibling Duos - The rise of designer brands led by sibling duos, providing a fresh perspective and collaborative approach to fashion design.
3. Fluid Design Influences - Exploring fluid and subtle design elements inspired by renowned artists and architects to create unique and visually captivating fashion pieces.
Industry Implications
1. Fashion Design - Innovating the fashion industry through the integration of artistic references and collaborations.
2. Creative Branding - Implementing sibling creative direction in fashion branding to bring a unique vision and collective expertise.
3. Art and Fashion Crossover - Creating opportunities for artistic expression and collaboration between the fashion and art industries.