The ellesse Fall/Winter 2020 capsule launches alongside the campaign and is shot on the eclectic streets of Brooklyn. The Italian sportswear brand focuses on three main categories for the colder seasons with a spotlight on versatility. This time around, it spotlights tennis, ski, and gym.
To capture the tennis looks, the brand nods to traditional silhouettes that are done in a modern approach with loosely cut tracksuits, retro paneling, and technical fabrication. The gymwear is crafted from premium fabric used for moisture-wicking along with reflective webbing as well, perfectly merging tradition with contemporary design. The ski line offers alpine themed goods with a series of winter coats and gear with winterized and reflective accents lined with fur and padding.
Versatile Vibrant Fall Streetwear
The ellesse Fall/Winter 2020 Range Highlights Functionality
Trend Themes
1. Versatile Fall Streetwear - An opportunity for sportswear brands to create functional yet fashionable clothing pieces for colder seasons.
2. Tennis-inspired Sportswear - A chance for clothing companies to modernize traditional tennis silhouettes into contemporary designs.
3. Reflective Ski Apparel - A disruptive innovation opportunity for skiwear companies to create winterized clothing items with reflective accents.
Industry Implications
1. Sportswear Industry - An opportunity for sportswear companies to expand their offerings into colder seasons.
2. Tennis Industry - A chance for tennis equipment and apparel brands to collaborate with sportswear companies on modernizing traditional silhouettes.
3. Skiwear Industry - A disruptive innovation opportunity for skiwear companies to incorporate reflective accents into winter clothing items for increased safety.