The ELLE Mexico 'Anniversario 19' editorial is at once sporty chic and sleekly urban. Interestingly the meshing these two seemingly opposing styles does not create a mess. Instead, they follow a simple guideline in order for the looks and individual pieces to complement each other seamlessly.
Shot in studio against colorful, geometric backdrops, the ELLE Mexico 'Anniversario 19' editorial stars fashion model Heidi Mount. It is set to appear in the September 2013 issue of the Latin American publication. Striking fierce poses in front of photographer Takahiro Ogawa's lens, the blonde beauty showcases designs from the likes of Celine, Burberry, Gucci, Miu Miu and more. The looks were styled by Jen Patryn with hair by Tetsuya Yamakata and makeup by Asami Taguchi.
Sporty Chic Urban Fashion
The ELLE Mexico 'Anniversario 19' Photoshoot Stars Heidi Mount
Trend Themes
1. Sporty Chic - Disruptive innovation opportunity: Creating a line of athletic wear that combines high fashion with performance features.
2. Sleek Urban Fashion - Disruptive innovation opportunity: Developing a sustainable urban fashion brand that uses eco-friendly materials and manufacturing processes.
3. Geometric Backdrops - Disruptive innovation opportunity: Designing a line of customizable photo backdrops using innovative printing techniques and sustainable materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implementing virtual fitting technology to enhance the online shopping experience and reduce returns.
2. Photography - Disruptive innovation opportunity: Creating a platform for photographers to rent high-quality studio spaces and equipment on-demand.
3. Beauty - Disruptive innovation opportunity: Developing a cosmetics line that offers customizable makeup products tailored to individual skin tones and preferences.