Stunningly cinematic, it is only appropriate that the ELLE France May 2012 editorial has been inspired by the upcoming Baz Luhrmann film 'The Great Gatsby.' Full of vintage 20s-influenced fashion, glamorous parties, romantic story lines and suspenseful intrigue, the photoshoot appears to be almost genuine despite the overtly modern photography style.
The ELLE France May 2012 editorial was shot by Belgium-based photographer David Vasiljevic. It stars Camille Rowe and Melanie Thierry alongside a cast of male models including Joey Starr. They were all outfitted by stylist Michèle Beaurenaut in an elegant wardrobe that is a faithful representation of the era portrayed. The looks were perfected with fingerwaves and side parts by hairstylist Paolo Ferreira and flawless faces by makeup artist Tiina Roivainen.
Flapper Party Editorials
The ELLE France May 2012 Photoshoot is Inspired by 'The Great Gatsby'
Trend Themes
1. Vintage Fashion Editorials - The trend of vintage fashion editorials inspired by classic films offers opportunities for disruptive innovation in creating new digital platforms for fashion e-commerce.
2. Film-inspired Photoshoots - The trend of film-inspired photoshoots creates opportunities for disruptive innovation in merging technology and fashion, such as creating virtual try-on experiences that are based on specific movie character styles.
3. Nostalgic Storytelling Imagery - The trend of using nostalgic storytelling imagery in fashion editorials offers opportunities for disruptive innovation in marketing campaigns, such as creating interactive multimedia experiences that take the audience on an immersive journey through time.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of vintage fashion editorials inspired by classic films to create new collection launches that tap into the nostalgia of audiences while offering modern, sustainable designs.
2. Film - The film industry can collaborate with fashion artists to create visually stunning photoshoots that elevate the cultural impact of both fashion and film while creating new monetization opportunities through merchandise and digital licensing.
3. Marketing - The marketing industry can embrace the trend of using nostalgic storytelling imagery in fashion editorials to create compelling brand stories that connect with customers on a deeper emotional level, leading to increased brand loyalty and sales.