The ELLE Februrary 2013 issue marks the return of Sarlett Johansson to the cover, but her photo-op is offbeat and out of the ordinary.
Usually in the new year, magazines opt to make a splash and put sultry covers on the stands, but ELLE has chosen an alternate route. The celebrated fashion mag chose to publish an awkward shot of Scarlett posing in an unconventional manner. There is a sincerity that comes across, as it appears the cover is not calculated and captures a more authentic moment. This ties in well with the all-white styling and ELLE topography, creating a vibe of innocence and integrity. Scarlett is wearing a Victoria Beckham number paired with Manolo Blahnik for VB heels.
The ELLE February 2013 issue stands out from the pack and exhibits Scarlett in a flattering light.
Uncomforatble Starlet Covers
Scarlett Johansson Strikes a Pose for ELLE February 2013 Issue
Trend Themes
1. Authentic Cover Shoots - Opportunities for magazines to move away from calculated, sultry covers and showcase more authentic and unconventional moments.
2. Innocent and Integrity-focused Styling - A trend towards all-white styling and a vibe of innocence and integrity in fashion shoots.
3. Celebrity Fashion Collaborations - Opportunities for celebrities to collaborate with fashion designers, promoting their clothing brands through magazine covers.
Industry Implications
1. Fashion Magazines - Fashion magazines can embrace the trend of authentic cover shoots to appeal to readers looking for unique and genuine content.
2. Fashion Designers - Fashion designers can explore collaborations with celebrities to promote their clothing brands through magazine covers, reaching a wider audience.
3. Celebrity Management - Celebrity management agencies can leverage the trend of celebrity fashion collaborations to secure more opportunities for their clients in the fashion industry.