In this February 2010 multi-page spread of Elle China, Jessica Stam presents a light, airy, lovable quality. Showing a more playful side, these brightly coloured, high contrast prints really put an emphasis on Stam’s natural glow.
Shot by Mei Yuan Gui, these prints tie together the winter-spring transition. From her bright golden fauxhawk to strong, vibrantly coloured dresses, down to the cozy home-like setting, this spread has us yearning to feel the warm summer sun through those wintry cold windows.
Woven Chain Dress Straps
Jessica Stam in February Issue of Elle China
Trend Themes
1. Brightly Coloured Prints - Opportunity for disruptive innovation: Develop a sustainable and eco-friendly printing process that can create vibrant and high-contrast prints for fashion and interior design.
2. Winter-spring Transition - Opportunity for disruptive innovation: Create innovative fabric technologies that can provide warmth during winter while still allowing breathability and comfort during the transition to spring.
3. Playful Fashion Photography - Opportunity for disruptive innovation: Introduce augmented reality experiences in fashion photography, allowing users to interact with the images and immerse themselves in the playful atmosphere.
Industry Implications
1. Fashion Printing - Opportunity for disruptive innovation: Rethink traditional textile printing methods by leveraging digital technologies and sustainable materials to create eye-catching prints.
2. Textile Technology - Opportunity for disruptive innovation: Develop advanced fabrics that can adapt to changing seasons, providing both warmth and breathability for comfortable year-round wear.
3. Augmented Reality - Opportunity for disruptive innovation: Apply augmented reality technology to fashion photography, creating immersive and interactive experiences for viewers.