Off White's Virgil Abloh has made his mark on both the fashion and design world, and now, the famed designer has announced his newest venture -- a dual-branded perfume entitled Elevator Music.
Entering into the beauty industry is a first for Abloh, who has previously collaborated with the likes of IKEA, Vans, KITH NYC, Levi's and Nike. Now, after partnering with colette's former creative director Sarah Andelman the pair are set to release the new Off-White x byredo eau de parfum. While the details surrounding the liquid fragrance are unknown, the clear bottle was teased on Andelman's Instagram page. The bottle features the branding of both companies, and is finished with an elegant black cap.
Dual-Branded Fragrance Announcements
'Elevator Music' Was Made in Collaboration with Off-White
Trend Themes
1. Collaborative Perfume Design - Collaborations between fashion and beauty brands open up opportunities for innovative perfume designs.
2. Designer-driven Fragrances - Famous designers venturing into the fragrance industry introduce stylish and unique scent offerings.
3. Cross-industry Collaborations - Partnerships between fashion and beauty industries result in exciting and disruptive product releases.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with perfume brands to release co-branded fragrance lines.
2. Beauty - Beauty industry has the chance to collaborate with fashion designers to create exclusive and trendy perfumes.
3. Design - Design industry professionals can explore opportunities to incorporate fragrances into their creative projects.