BRIC is a brand new menswear brand that boasts elevated essentials and wardrobe staples for men that are perfectly fitted to individual body types. The timeless silhouettes are described as "a size revolution in the apparel industry" and BRIC aims "to understand, serve, and inspire men who have been neglected for so long by pre-existing fashion retailers."
The Black-owned business boasts nine unique sizes of elevated essentials that answer to different men's body types. BRIC calls attention to its Cashtouch Half Zip and its Cashtouch Full Zip. Both of these garments are "designed with fit and comfort in mind." Aside from promising the perfect fit, BRIC uses premium materials like merino wool and cashmere to enhance the fabric feel and performance.
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Trend Themes
1. Solution-based Menswear - BRIC offers a new model for how to approach menswear by tailoring key basics to individuals.
2. Size Revolution Apparel - BRIC aims to disrupt traditional notions of sizing in the apparel industry through a focus on fit and comfort.
3. Premium Fabric Performance - BRIC offers a new model for how to approach menswear by tailoring key basics to individuals.
Industry Implications
1. Menswear - BRIC offers a new possibility for menswear industry newcomers.
2. Sizing and Alterations - BRIC's size revolution principles could be a template that others in the retail sector could adopt.
3. Textile Manufacturing - BRIC's focus on sustainable and premium materials offers a new model for future textile production innovators.