Following the steps of Vogue Italy’s June 2011 ‘The Curvy Issue,’ Italian fashion brand Elena Mirò has, yet again, made an important statement on the runway of the 2012 Spring Summer Milano Fashion Week.
Just like Vogue Italy’s editor-in-chief Franca Sozzani, Elena Mirò is into curves too. The Elena Mirò Spring Summer 2012 collection is colorful, sumptuous and amazingly figure-hugging, empowering women of all ages to be proud, while feeling beautiful, of not being a size XXS. True to the brands positioning, that focuses on curvy women, the Elena Mirò collection was modeled by plus-size models only.
This was a truly unique sight in the fashion industry especially because the Elena Mirò 2012 SS collection is not only on trend, but also amazingly feminine and radiant showing the fashion industry how to wear and embrace curves in the most elegant and graceful manner.
Curvy Designer Runways
Elena Miro Presents Plus-Size Models Only Show at Milan Fashion Week
Trend Themes
1. Plus-size Fashion - Disruptive innovation opportunity: Create more inclusive and diverse fashion lines that celebrate and empower women of all sizes.
2. Body Positivity - Disruptive innovation opportunity: Develop products and services that promote self-love and acceptance, challenging traditional beauty standards.
3. Diversity in Runway - Disruptive innovation opportunity: Champion diversity in fashion shows by featuring models of different sizes, ethnicities, and backgrounds.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate plus-size fashion into mainstream brands, making it accessible to a wider audience.
2. Beauty - Disruptive innovation opportunity: Create cosmetics and skincare products that cater to diverse skin tones and body types.
3. Media and Advertising - Disruptive innovation opportunity: Promote inclusive and body-positive messaging in advertisements and media campaigns, challenging traditional beauty standards.