Element's Emerald collection for the Fall/Winter 2014 season features an unusual silhouette for its mid-top sneakers.
The intriguing new design of the Hakone, for example, is part desert boot, part contemporary sneaker. The rustic new look happens to be equipped with the same performativity as the rest of the brand's sneakers, which is evidenced by high-performance features such as the Eco Step Vibram outersole, the Ortholite insole and Phylon midsole. Other details and features include a Bamboo lining and a mesh inner sock, which was added for greater breathability and comfort.
The Eco Step Vibram sole, in particular, is made from 30% recycled rubber, showing that the brand is staying environmentally conscious with its designs and materials.
Rugged Performance Sneakers
Element's Emerald Collection Features a New Mid-Top Silhouette
Trend Themes
1. Rugged Sneakers - Opportunity for sneaker companies to experiment with non-traditional silhouettes and incorporate high-performance features for durability and functionality.
2. Sustainable Materials - Opportunity to use recycled or sustainable materials in sneaker manufacturing to appeal to environmentally conscious consumers.
3. Hybrid Designs - Opportunity to combine different styles of footwear to create unique silhouettes that appeal to a wider range of consumers.
Industry Implications
1. Footwear - Companies in the footwear industry can benefit from incorporating sustainable materials or hybrid designs to differentiate themselves from competitors.
2. Outdoor Apparel - The rugged and high-performance features of these sneakers make them suitable for outdoor activities, providing an opportunity for companies in the outdoor apparel industry to partner with sneaker companies to offer a complete outdoor outfit.
3. Athletic Gear - Incorporating high-performance features in sneakers, such as the Vibram outersole, provides an opportunity for athletic gear companies to partner with sneaker companies to offer top-notch athletic footwear.