Shangri-La Surabaya commemorates Mid-Autumn Festival 2023 with elegantly packaged mooncakes. The concept bears the name of 'The Ties That Bind,' eloquently and subtly paying homage to the festival's tradition of family gatherings and togetherness. Shangri-La Surabaya's offerings include three distinct dessert collections—Baked Mooncake, Snowskin Mooncake, and Kids Mooncak.
The Baked Mooncake features traditional flavors like White Lotus and Red Bean while The Snowskin Mooncake offers Durian Mao Shan Wang and Nai Wong Pandan with Lava Egg variants. Additionally, a kid's collection presents the 'Snail Puff' mooncake—a playfully whimsical take on the festive treat.
Considered "a market leader in the mooncake market," Shangri-La Surabaya's limited-edition elegantly packaged mooncakes also come in requisite boxes that can be later reused for other purposes.
Elegantly Packaged Mooncakes
Shangri-La Surabaya Commemorates the 2023 Mid-Autumn Festival
Trend Themes
1. Elegantly Packaged Mooncakes - The elegantly packaged mooncakes trend offers an opportunity for creative and visually appealing food packaging designs.
2. Distinct Dessert Collections - The distinct dessert collections trend presents an opportunity for innovative flavor combinations and unique twists on traditional mooncake recipes.
3. Limited-edition Festive Treats - The limited-edition festive treats trend allows for the creation of exclusive and sought-after mooncake offerings that drive demand and excitement.
Industry Implications
1. Food Packaging - The food packaging industry can explore new materials and design concepts to create elegant and functional packaging for mooncakes.
2. Gourmet Desserts - The gourmet desserts industry can experiment with innovative ingredients and flavors to create distinct and luxurious mooncake collections.
3. Gift and Luxury Goods - The gift and luxury goods industry can capitalize on the limited-edition nature of elegantly packaged mooncakes to create highly desirable and exclusive products for special occasions.