The SOS Kids electrolyte drink mix is being launched by SOS Hydration in the UK to provide parents with a way to offer little ones a flavorful option that provides a number of additional benefits.
The drink mixes come in three flavors including Berry, Lemon and Strawberry which each contain three-grams of sugar per serving. The mixes are enhanced with vitamins A and C along with zinc and magnesium, while also having to artificial additives in the mix. The product features Paw Patrol branding to make it appealing to young fans of the program.
Co-Founder and CEO of SOS Hydration James Mayo commented on the new SOS Kids electrolyte drink mix saying, "As a dad of two young girls, I wanted a better alternative to the high sugar, unhealthy beverages marketed at children…plus I understand the power of PAW Patrol."
Hydration-Boosting Child Drink Mixes
The SOS Kids Electrolyte Drink Mix is Paw Patrol-Themed
Trend Themes
1. Child-friendly Electrolyte Drinks - Opportunity for companies to create healthy alternative electrolyte drinks specially designed for kids without using any artificial additives.
2. Branded Kid's Health Products - Trend for incorporating popular children's characters to attract young consumers for healthy food and beverage products.
3. Low-sugar Drink Alternatives - Demand for low-sugar, tasty, and nutritious beverages that meet the health-conscious needs of children and their parents, opening doors for innovative drink solutions.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop healthy and low-sugar drink alternatives that appeal to kids and their parents.
2. Children's Food and Beverage Industry - Opportunity for companies to create healthy and kid-friendly food and drink products using popular branding to attract young consumers.
3. Children's Health Industry - Opportunity for health and wellness companies to develop products like low-sugar electrolyte drinks that meet the nutritional and taste preferences of young consumers.