The DeLorean Motor Company recently announced an all-electric DMC-12 set for production in 2013. The iconic car that gained worldwide fame in the Back to the Future film franchise is set to hit the road once more thanks to a partnership between the DeLorean Motor Company (DMC) and electric car start-up company Epic EV.
Specs on the electric DMC-12 are limited, but it's certain the car will have the look and feel of the original. Range and top speed have not been announced, but DMC is promising a zero to 60 time of around 4.9 seconds. Only time will tell whether the public is ready for an EV with an aged exterior and contemporary interior. If nothing else, this car will be a great pickup for eco-friendly collectors.
Iconic Film Car Relaunches
The All-Electric DMC-12 is Perfect for Back to the Future Fans
Trend Themes
1. Revived Iconic Cars - The revival of iconic cars with electric or alternative fuel technology is an opportunity for disrupting the traditional auto industry.
2. Electric Retro Cars - The production of all-electric retro cars is an opportunity to blend nostalgic designs with modern and sustainable technology.
3. Future of Nostalgic Cars - The emergence of nostalgic cars with innovative technology is an opportunity for the automotive industry to cater to consumers who value both tradition and innovation.
Industry Implications
1. Automotive Industry - The development of electric and alternative fuel technology for iconic cars is a disruptive innovation opportunity for the automotive industry.
2. Electric Car Startups - The partnership between DMC and Epic EV to launch an all-electric DMC-12 is an opportunity to capitalize on the growing market for sustainable transportation.
3. Collectors and Enthusiasts - The production of electric and sustainable retro cars is an opportunity for entrepreneurs to cater to a niche market of environmentally conscious collectors and enthusiasts.