Even though they started with vacuum cleaners, Dyson has boldly stepped out to produce a variety of seemingly unrelated consumer goods -- everything from ubiquitous hand dryers to highly coveted hair tools -- and now Founder and CEO James Dyson has announced the company's electric car plan.
Dyson recently confirmed they are developing a battery electric vehicle that is scheduled to hit the road in 2020 with an all-electric drivetrain. News of the electric car plan came out in a company-wide internal email sharing the original vision behind Dyson's cyclical motor design. With an aim to reduce global pollution, though a battery electric vehicle can seem like a stretch, the company is on track to make a positive environmental impact.
Battery Electric Vehicle Concepts
Dyson is Developing an Electric Car Plan Coming in 2020
Trend Themes
1. Battery Electric Vehicles - The growing demand for environmentally friendly cars presents opportunities for companies to develop affordable electric vehicles and create long-term value.
2. Clean Energy - Investing in renewable energy and clean energy technology, such as batteries, presents new opportunities for businesses to create sustainable products and reduce carbon emissions.
3. Disruptive Innovation - Companies can seize the opportunity to disrupt traditional gasoline-powered car markets by developing new, innovative products that meet growing consumer demand for sustainable transportation options.
Industry Implications
1. Automotive - The automotive industry can benefit from investing in research and development of battery electric vehicles to meet consumer demand for sustainable transportation options and to reduce global pollution.
2. Clean Energy - The clean energy industry can seize opportunities presented by the growing demand for renewable energy and battery technology to develop new products and services that can have positive environmental impacts.
3. Technology - Technology companies can leverage their expertise in electronics and software to develop new electric vehicle technologies, including autonomous driving capabilities, to meet growing consumer demand for sustainable, high-tech transportation solutions.