It may seem to be an absurd concept but flipping a coin to break electoral ties has been a practice in history and the Electoral Coins by ad agency The Community reflects that tradition. Leaving critical decisions to the luck of a coin toss is amplified by the nonpartisan online group IssueVoter.
The coins add weight to the idea as the limited-edition coins are designed to highlight the two sides of notable problems that should not be left to a 50/50 chance. This has the overarching goal of encouraging American citizens to vote and spotlight the importance of the act. The coins include the Environment Coin, the Gun Laws Coin, the Marijuana Coin, the Immigration Cion, and the Book Ban Coin.
Vote-Encouraging Coin Campaigns
The Community Creates the Limited Electoral Coins
Trend Themes
1. Limited-edition Awareness Coins - The creation of themed coins for various social issues demonstrates a unique way to raise awareness and encourage civic participation.
2. Non-political Campaign Materials - Using nonpartisan items like coins to discuss political issues helps in reaching a broader audience without alienating any particular group.
3. Gamified Voting Campaigns - Turning the voting process into an engaging activity using items like coins can make civic duties feel more interactive and less mundane.
Industry Implications
1. Civic Engagement Technology - Technology that supports civic engagement can innovate by integrating unique, tangible motivators such as commemorative coins.
2. Political Advocacy - Political advocacy groups can adopt novel, nonpartisan tools to facilitate conversations around critical issues in a more engaging manner.
3. Collectibles and Memorabilia - The collectibles and memorabilia industry can intersect with social impact by creating limited-edition items that support important causes.