US surface design imprint Wolf-Gordon introduces its El Muro collection which is comprised of bright wall coverings that feature designs from Latin American artists. It is currently showcased at the brand's head office and will be there until the end of the year. The team tapped seven Hispanic artists who live on both sides of the American Mexican border to create wall coverings and murals with inspirations from their own lives.
The Chief Creative Officer at Wolf-Gordon, Marybeth Shaw shares, "Mexico has a rich visual culture that has served to transmit its traditions, rhythms of life, and belief systems for thousands of years. Cosmology, the persistence of dualities, and reverence for nature and its cycles are painted in murals, woven into patterns and sculpted in an elaborate vocabulary of signs."
Statement Wall Covering Collections
Wolf-Gordon Presents a Capsule of El Muro Wall Coverings
Trend Themes
1. Cultural Collaboration Wall Art - Partnering with diverse artists to create culturally rich wall coverings introduces unique and authentic design elements.
2. Bi-national Creative Projects - Creating art with contributions from artists on both sides of borders fosters cross-cultural innovation and harmony.
3. Revival of Traditional Art in Modern Design - Incorporating traditional artistic methods into contemporary interior design preserves cultural heritage while appealing to modern aesthetics.
Industry Implications
1. Interior Design - Infusing traditional Latin American art into wall coverings can redefine interior aesthetics, appealing to consumers seeking meaningful and culturally rich environments.
2. Art and Decor - Collaborating with international artists offers fresh perspectives and unique products in the competitive wall art and home decor market.
3. Cultural Tourism - Showcasing traditional art in prominent venues can attract visitors and art enthusiasts, boosting interest in cultural tourism and heritage preservation.