The new Eiffel Tower LEGO Set by the company marks its tallet set yet with 10,001 pieces and measures to be 149cm in height when it is completely built. It joins the brand's Icons series that highlight some of the legendary landmarks in history, joining the Titanic, Atari 2600, and the Roman Colosseum.
The height is custom as it is able to separate into four sections when it is being moved around. Once it is entirely assembled, it has a green space at the foundation with three observation decks, an office, and elevators as well. The peak has a spot for the French flag as a touch of pièce de résistance. The blocks are grey and silver and perfectly resemble the world landmark.
Eiffel Tower-Inspired LEGO Sets
The New Eiffel Tower LEGO Set is the Tallest Set to Date
Trend Themes
1. LEGO Architecture Sets - The growing popularity of LEGO Architecture Sets presents an opportunity for more iconic landmarks to be created and reimagined in a tangible way.
2. Large-scale Building Sets - The development of larger and more complex building sets offers a new level of challenge and satisfaction for LEGO enthusiasts and fans of architecture alike.
3. Modular Building Kits - The creation of modular building kits allows for easier transportation and assembly of large-scale LEGO sets, expanding the potential audience for these products.
Industry Implications
1. Toy Manufacturing - The latest release from LEGO creates new revenue streams for toy manufacturers, with an opportunity to design and produce complex building sets that challenge customers while also showcasing historical architecture.
2. Tourism - Landmarks and cultural icons built in LEGO form are a unique and attractive addition to tourist destinations and gift shops, offering visitors the opportunity to bring home a physical representation of their experience.
3. Education - The impressive scale and attention to detail of LEGO's Eiffel Tower set presents an opportunity for educators to incorporate it into lesson plans that explore the history and engineering that went into its creation.