This fairtrade line of delectable treats sells itself; however, the Eguale Chocolate packaging probably helps out a little. Designed to emphasize the brand's name in a bold white typeface against the black background, the trademark flying bird also appears, flaunting fantastic color.
With precedence on simplicity, clarity and a dash of detail, Eguale Chocolate packaging defines its mission quite well. Made by Sackeus in Sweden, the brand exists as a product of the Fairtrade Labelling Organizations.
Indulgent Avian Branding
Eguale Chocolate Packaging Delivers Dessert by Wing
Trend Themes
1. Fairtrade Branding - Opportunities for fairtrade companies to use creative branding and packaging to differentiate themselves from competitors.
2. Minimalist Packaging - Opportunities for brands to use simple yet captivating packaging to showcase the quality of the product and win over consumers.
3. Avian-themed Marketing - Opportunities for companies in the food industry to incorporate bird-inspired branding and marketing strategies to create memorable products and experiences for customers.
Industry Implications
1. Food and Beverage - The food industry can use unique packaging and branding to attract customers to their products and stand out in a crowded market.
2. Fairtrade - Fairtrade companies can leverage their ethical practices to appeal to socially conscious consumers and differentiate themselves in the market.
3. Design and Marketing - Design and marketing firms can work with food companies to create standout branding and packaging that will help their products succeed in the market.