Egor Myznik didn't have practicality in mind when he created the Soft Clock.
Designed to make people stop and ponder, the Soft Clock shows a barely-there outline of clock hands. Egor Myznik's design was made with the hopes that instead of being so focused on time, people would learn to dream. Definitely not made for those in need of true time telling, the Soft Clock is a very minimalist take on a practical design.
Implications - Products that enable consumers to experience a brief moment of escape from reality will appeal to a wide audience within society today. Individuals are constantly overwhelmed with a hectic and busy schedule, making products that encourage one to take time for his or herself very appealing in today's fast-moving society.
Squint-Inducing Timepieces
Egor Myznik's ‘Soft Clock' Forces Slow Time-Telling
Trend Themes
1. Escapism Products - Opportunities for designing products that provide a momentary escape from reality.
2. Minimalist Design - Designing products with a minimalist approach can create a unique and appealing aesthetic.
3. Timeless Timepieces - Exploring alternative ways to represent time in clocks and watches.
Industry Implications
1. Home Decor - Incorporating escapism products into home decor can create a tranquil and relaxing environment.
2. Fashion Accessories - Designing minimalist watches and jewelry pieces that offer a subtle way to express personal style.
3. Product Design - Exploring new ways to design timepieces that challenge traditional notions of timekeeping.