The Egg Roll Boys SS 2012 lookbook features the company's debut collection. The line is rich with grunge-approved looks and bulbous silhouettes. A notable frequent within the editorial is the unisex circular sunnies, reminiscent of Lennon, Gandhi and Elton John. The structuring of the female apparel is often exaggerated, with oversized silhouettes, drapery and piled-on scarves. Favorited looks from the exhibition include a dual-collared patterned frock and an extended-waist, faux-tweed dress with black chiffon detailing.
The shoot was lensed by photographer Chien-Wen Lin. The artistic direction draws the viewer's eye into the fashions, emphasizing the textures and deep hues through the extensively neutralized backdrop. The series was outfitted by stylists Yu Jean and Faye Chang. The team has a forward-thinking vision and masterful talent for incorporating detail and layering into simple looks.
Grungy Senior-Inspired Lookbooks
The Egg Roll Boys SS 2012 Editorial is Soft and Voluminous
Trend Themes
1. Grunge-inspired Fashion - Opportunity for fashion brands to incorporate grungy looks and oversized silhouettes into their collections, appealing to a nostalgia-driven consumer base.
2. Circular Sunglasses - Disruptive innovation opportunity for eyewear companies to design and promote unisex circular sunglasses inspired by iconic figures like Lennon, Gandhi, and Elton John.
3. Artistic Fashion Photography - Opportunity for photographers to experiment with neutralized backdrops and emphasize textures and deep hues to create visually striking fashion editorials.
Industry Implications
1. Fashion - Fashion brands can seize the opportunity to incorporate grunge-inspired looks, oversized silhouettes, and layered details into their collections.
2. Eyewear - Eyewear companies can capitalize on the trend of circular sunglasses and design unisex styles that draw inspiration from iconic figures like Lennon, Gandhi, and Elton John.
3. Photography - Photographers can offer their artistic direction and talent to emphasize textures, deep hues, and create visually striking fashion editorials.