The Edun Spring 2013 ad campaign brings a taste of the safari and some spring showers to a studio setting. As unnatural as that may seem, the shots are beautifully poetic. Rejoicing in the rainfall, the cast of diverse models interacts with one of the largest and most beautiful land animals in the world: The elephant. As noted on the Edun website, the images depict "a symbol of renewal, re-birth and a rare commodity in the world’s wildest continent."
Lensed by New York-based photographer Ryan McGinley, the Edun Spring 2013 ad campaign explores how humans would spontaneously interact with animals in a way that still manages to highlight key pieces from the label's latest collection. Overall, the Edun Spring 2013 ad campaign is breathtaking.
Safari Shower Fashion Ads
The Edun Spring 2013 Campaign Stars a Beautiful Elephant
Trend Themes
1. Nature-inspired Fashion Campaigns - Incorporating elements of nature and non-human animals into fashion campaigns provides a fresh and captivating aesthetic.
2. Diversity in Marketing - Featuring models of different races, sizes, and backgrounds can increase inclusivity and appeal to a wider audience.
3. Hybrid Studio/nature Photoshoots - Blending natural elements with studio photography techniques can lead to stunning visuals that showcase products in a unique way.
Industry Implications
1. Fashion - Fashion brands can experiment with incorporating more nature and diversity into their advertising campaigns in order to stand out and resonate with consumers.
2. Photography - Photographers can explore new ways of blending nature and studio techniques to create visually striking and memorable campaigns.
3. Conservation - Collaborating with fashion brands to raise awareness of endangered species and habitats can help promote conservation efforts and create a positive impact.